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Advertising - Linking Customer Loyalty With Social Networking
Submitted by jim wilde on April 29, 2010 - 06:35
PEPSICO wants to sell its customers sodas whether they are near a grocery store, a restaurant or a gas station. With a new partnership that weaves its loyalty program into the location-based network Foursquare, PepsiCo gets a live notification when its customers are close to those sites, and can present offers that get them into the stores.
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