Inventing a job

What you know matters far less than what you can do with what you know.

From Tony Wagner, the Harvard education specialist..... “Today,” he said, “because knowledge is available on every Internet-connected device, what you know matters far less than what you can do with what you know. The capacity to innovate — the ability to solve problems creatively or bring new possibilities to life — and skills like critical thinking, communication and collaboration are far more important than academic knowledge.

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What type of programmer is best for your project?

Computer Scientist - Software Engineer - Hacker

I snagged this article, "The Three Types of ‘Computer’ People",  from, Back of the Envelope.

Although it focuses on what type of programmer would make a good co-founder, I think it is not a too much of a stretch to ask, what type of programmer is best for your project? At some point in the project, there is room for each type of programmer to play a role.

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Social Media SEO - 5 Key Tips

Use social-media optimization (SMO) as a highly effective method for search-engine optimization of any website.

As the name implies, you optimize your site by advertising it through social-media sites and online communities.

The idea was introduced by, Rohit Bhargava of Ogilvy Public Relations. Here are five tips taken from Bhargava's basic insights to help you drive more traffic to your site using SMO techniques:

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Drupal Workflow

Drupal workflow tied into your publishing needs and content strategy.

I attended DrupalCampNYC8. So many great sessions. One of them was about setting up a Drupal workflow using the rules.module, a Drupal contributed module. From the presenter of the session, ericg, ..."More and more modules are including rules support and in my opinion will soon be as common and relied upon as views is now." Here is a list of the Drupal 6.x contributed modules that support rules so far.

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DrupalCampNYC8

I love Drupal camps!

drupal camp nyc 2010I know - it sounds crazy talking about technology. But really,  it's all about the community of people supporting Drupal - 375 of them this past weekend (DrupalCampNYC -- July 24th - 25th, 2010) at NYU PolyTech in Brooklyn, NY.

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5 Ideas For A Social Web Marketing And PR Strategy

All social media activity should be mindful of search engine optimization. We use Drupal for our client sites, so managing seo ties in nicely with web analytics.

1.  Identify audience

Identify who it is you are trying to influence.  Once you've defined them, start to gather data about them.  Your potential data sources include, but are certainly not limited to:

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Online Marketing - Search and Email Work Best

Survey results also show a definitive move toward leveraging online audience marketing measurement tools, and a focus on emerging digital and social channels for reaching target audiences.

"Each year, Datatran Media conducts its annual survey to capture insights from marketers around the globe. This year, Datran Media asked marketers to address their toughest challenges in this increasingly difficult economy. The results of the survey reveal significant optimism towards 2010 marketing and advertising spending, after a decline in 2009. "

for best online marketing use email and search

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Less Than 5 Percent Of Sales Happen Online

We build websites using Drupal, an open-source web application framework with a CMS bolted to it. One of the great benefits of Drupal is that it is easy to optimize for visitor conversions.

So how does the Internet come in handy? It's perfect for doing research before you hit the road so you know exactly what you want and where to get it.

Check out this infographic by Milo.com, a startup that checks the inventory of real world stores to tell you whether products are in stock or not. We focus on e-commerce because it's so big and still growing, so it's easy to forget that e-commerce is actually a very very small part of  commerce.

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Marketing - Competing On Not Bad And Well Priced

Selling things that aren't bad and cost a lot less.

"...Steve Jobs first introduced the iPad he said that, if a product wasn't far better than what was already out there, it had no reason for being.

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