This matters. In CMO Magazine, Fred Hapgood, offers up a well-rounded artical, Blog to the Future. Nice that we are starting to see more uses and applications for blogs other than PR and marketing.
"Another is to encourage a wide range of employees to start blogs. Sun Microsystems has taken that road, and so far close to a thousand employees have accepted the company's invitation. One group of these blogs is tied directly to existing Sun products, such as Solaris or Java."
"A second category of employee blogging is not about current products but, among other things, the R&D paths under way at SunÃ¢â‚¬speech recognition, computing for the disabled, grid computing, the development of translation portals (the last being a knowledge management system that can support many languages)."