admin's blog

Blog to the Future

This matters. In CMO Magazine, Fred Hapgood, offers up a well-rounded artical, Blog to the Future. Nice that we are starting to see more uses and applications for blogs other than PR and marketing.

"Another is to encourage a wide range of employees to start blogs. Sun Microsystems has taken that road, and so far close to a thousand employees have accepted the company's invitation. One group of these blogs is tied directly to existing Sun products, such as Solaris or Java."

The 7 habits of highly effective PR blogs

A year ago, many people would have been hard pressed to describe a weblog, but today the impact of blogging is felt across our society. Whether it's the latest news leak, a new outlet for more traditional media, or a discussion about politics, technology, business trends, or a global occurrence, blogs are rapidly becoming an important part of online and in-person discourse. The fact is corporate blogs are finding a place in this growing online community.

HBR Breakthrough Ideas for 2005

Don't Believe Everything You Read

I've been reading through the Harvard Business Review "Breakthough Ideas for 2005" of which there are twenty of them, to find out if they have anything really new. Interestingly, the last one, "Don't Believe Everything You Read" is the best. Of course, some of the others were good, but nothing really new. In any case, you can find the list on their site, $6.00. I would give you the link, but those people have a problem with others linking to them. LOL Don't forget, there will be an entire book written about each one.


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