"Comparing Wal-Mart and Target on Facebook", from Emergence Marketing.
"Target has over 7,000 members and mostly positive comments in a vibrant set of discussions. The Wal-Mart group on the other hand has a little over 1,200 members, no discussions are allowed, and the wall postings are mostly negative."
Business managers need to take notice of the social web. With social software applications - social networking and community solutions combined with CRM, managers and employees can improve customer support and value while improving productivity.
Snagged this article and images from Selvas Cano, "Online Communities / Social Networking and CRM
From knowledge at wharton... New book, "Competing in a Flat World" is a great start for any business development manager that is charged with figuring out how to apply innovative ideas.
Great news. "Open Source Is the Big Disruptor" - eWeek
"Open-source software is going to erode proprietary sales revenue by offering less-expensive or free alternatives, expanding the total market potential by meeting the demands of SMBs (small medium businesses) for affordable solutions, and creating a new business model for established and emerging service providers to provide selection, customization and management services for open-source solutions,"
Continuing to muse about advertising - confused in calcutta
This is about social media taking on new art forms.
...we're going to see something new emerge soon. We're going to see marketers and advertisers compete for sponsorship of ultra-short videos and cartoons, which will become a whole new art form.
"Many companies looking to cull data from multiple sources to help their employees do their jobs better are seeking mashups as an answer, said Anthony Bradley, a Gartner analyst, Sept. 21 at the Gartner Web Innovation Summit 2007 here.
From the NY Times, "The Gated Social Network. I don't want to belong to any club that will accept me as a member, Groucho Marx famously said. He would have loved the Web's newest social networks."
I snagged this article from wharton