Website Dev & Promotion Ideas - The Launch

These blog posts are about ideas that will help improve your website and business. From SEO, E-comm, promotion, conversion rates, usability, website optimization, testing, open-source software, website development, web design, business development, customer service, social ecommerce, social information management, community software solutions, social media, collaboration and knowledge management to marketing and innovation.

Make the sale. Deliver the service.
Tuesday, February 16, 2010 - 10:20

1. Write a Keyword-Rich Page Title.

Write a descriptive title for each page -- rich in keywords you want people to find you with -- using 5 to 8 words.

Website optimization and usability testing is a must these days if you are concerned with conversion rates.
Sunday, November 22, 2009 - 13:36

Seth Godin, marketer, author, and blogger, has a great post about basic web usability.

Suggestions to help small to medium size business managers/founders make better websites.
Thursday, November 19, 2009 - 09:24

We've seen many business websites get lost in content about the business, caught up in graphics, and focused on how great they are.

Sure seems like it with all of their recent deals: google, microsoft, and now linkedin.
Tuesday, November 10, 2009 - 14:19

Twitter as the central content distribution hub for business

SMB's Plan Increase in use of Web 2.0 Features
Thursday, November 5, 2009 - 11:53

I can certainly agree with BIA/Kelsey about the explosive growth of twitter, facebook, ect., in the enterprise. At least in the small to medium size enterprise anyhow.

Mary focuses on the economy and mobile Internet in this presentation.
Wednesday, October 21, 2009 - 06:36

Morgan Stanley analyst Mary Meeker gives an excellent macro Internet presentation at Web 2.0 Summit each year. Internet trends and the economy - mobile impact on markets, retailers, advertising, e-comm.

What problems does Google Wave solve?
Friday, October 16, 2009 - 07:54

I'm waiting for my invite so I can start creating some bad-ass apps. Warning - the video has strong language.

Two ad impressions are better than one - get higher conversion rates.
Thursday, October 15, 2009 - 09:18

"Research has shown that display ad exposure can lift consumer response to paid search.

Owners are too busy with running the business!
Friday, October 9, 2009 - 14:02

small business owners.jpg

Trends and big ideas that influence websites and business development.
Friday, October 2, 2009 - 15:43

The spirit of our times... Trying to answer the question about what's next?

The answer is important because it impacts markets, businesses and your websites.

You could almost take your friends shopping with you
Friday, October 2, 2009 - 09:34

From eMarketer - Paul Dunay is global managing director of services and social marketing at Avaya and author of Facebook Marketing for Dummies.

Is the long-used click-through rate now officially useless?
Thursday, October 1, 2009 - 07:55

clickers.jpg

It's not really cheap, or free.
Thursday, September 24, 2009 - 12:42

This is great... " While many social media tools are free, knowing how to use them takes experience and perspective. " Sez B.L. Ochman. She has a great post on Adage, "Six Reasons Companies Are Still Scared of Social Media". Check it out if you have second thoughts about social media.

Similar questions should be considered for new website development and design...
Monday, September 21, 2009 - 10:48
If your website isn't built on a CMS - it's probably time for a site redesign.
Modern websites need to be updated or redesigned on a constant basis. Even if you have a "static" site, you still need to make sure the content on it stays current. Many older sites weren't built on a Content Management Systems (CMS) and can be a pain to update, especially for people who aren't comfortable with coding.
Web retailers grappling with high cart abandonment rates
Friday, August 21, 2009 - 09:07

Money is tight. Yep. Even for the people, you know, the rich, that used to have it but now have a lot less. See, "Rise of the Super-Rich Hits a Sobering Wall" from the NYTimes.

The number one cause of failure is misguided strategy
Friday, August 14, 2009 - 06:23

Business failure is hard to swallow. I once founded a small software business that initially achieved some success but failed after we hooked-up with another software business whose products we introduced to our market. We failed because there were no synergies, their technology sucked (Intersolv - formerly Sage Software) and we simply did not change course.

Friday, July 17, 2009 - 08:48

Who would have guessed that we, yeah, me and you, go online to pass time. Huh. I always thought I went online because of the business I was in - internet consulting - business development - web content management - social media.

why_we_go_online.gif

Open source software provides the same or similar tools to the ones Cicso has implemented.
Thursday, July 16, 2009 - 12:09

Cisco System has figured out how to improve business prosesses and productivity using social media tools. Thier CIO, Rebecca Jacoby has led the charge. "...

tool for broadcasting messages, scooping breaking news, tapping in to real time conversations, as well as real time search
Thursday, July 16, 2009 - 09:11

I was reading, "The Inside Numbers on Twitter", from eMarketer. The article is about a hack attack on Twitter and  where hackers stole information and posted it on the net. The information is the internal projected growth numbers of the micro-blogging service through 2011.

The evolving effects of social software and social media phenomenon on business, owners, and employees.
Wednesday, July 15, 2009 - 08:57

Social Software and Social Media - Facebook, Twitter and LinkedIn have changed the way individuals communicate in their personal life and increasingly in their business life.