Just 1% of people can create a new market for business, spark a social movement, or effect a political change. Here, Penn (one of the world's most highly regarded pollster) and Zalense (social-change expert) introduce you to this compelling idea of microtrends, and their assertion that the culture is formed by the push and pull of small trends that are often invisible or ignored.
Business development idea - the growing market for business social networking software and community solutions as a new communications tool. That's right. Email is dying and knowledge workers really want to work together - collaborate - to get their work done.
I've been using del.icio.us for the last three years as my primary search tool. Google/Yahool are great for the generic stuff but for the meaningful stuff I use del.icio.us. Why? Easy, most of the bookmarks to web pages are intelligently filtered, noted, and tagged.
Hey, would you put crappy music on your ipod?
The NY Times has an interesting article about mashups - Do the Mash (Even if You Don't Know All the Steps)
"POP music has its mash-ups that combine tunes and vocals from different songs. YouTube viewers do it, too, mixing together segments from various music videos."
This is the what and how of social information management
YouTube: Web 2.0 ... The Machine is Us/ing Us via Digital Ethnography @ Kansas University
We can all act on our imaginations farther, faster, deeper and cheaper than ever before.
The following article is from MIT Sloan
Business development ideas - connect + develop equals VALUE for any size organization, business, or institution. Are You Reaping the Benefits of Web 2.0 - social networks - community software - participation - connecting? Web 2.0 (also referred to as Enterprise 2.0) is reshaping the way businesses of all sizes must operate in order to succeed in a rapidly changing marketplace. Trends like this one are changing customer expectations, buying behaviors, the way products/services are developed, and the pace at which companies must make decisions and even shift directions.
Podcast interview with Dave about his new book. It is a deep look at why things are unfolding in new and surprising ways on the web.
From, Dave's blog...
"The good and bad Of Web 2.0 tools", By J. Nicholas, IT News
It once bet its collaboration strategy on Microsoft tools. It's expanded to consider more Web 2.0 tools, but getting them implemented and used is far from easy.
Keep in mind that this idea, "first principal of social web apps", applies mostly to external social web applications and not so much to internal ones. Internal social networking applications and community software are driven by business development requirements, which are generally more rigid than those found on the open net.