In the workplace, leveraging information in new ways improves decision making, customer service, and how people get work done. Business managers, team leaders, and customer facing employees will be amazed with the power and flexibility of social networking software.
From USA Today... "Survey: Social-network sites could also lure shoppers"
The networking sites "provide some of the most powerful word-of-mouth-marketing opportunities there have ever been," says Nancy Costopulos, chief marketing officer at the American Marketing Association. "It's past the fad zone and into the reality zone."
From O'Reilly Media, "Web 2.0, Principals and Practices " is an exceprt of their latest on web 2.0 and how it applies to the enterprise.
"Web 2.0 is a set of economic, social, and technology trends that collectively form the basis for the next generation of the lnternet - a more mature, distinctive medium characterized by user participation, openness, and network effects.
From the NY Times...
What will be the biggest breakthrough of the next 50 years? As part of our 50th anniversary celebrations we asked over 70 of the world's most brilliant scientists for their ideas.
Below is information on an innovation conference that I received in an email. What's interesting is that conversations on all of the topics and the core competencies are freely available on the net. Use del.icio.us (the filtered net), technorati, google or yahoo blog search to find deep smarts. Aside from meeting new people or making contacts, conferences hold little value for me anyhow.
This is the new era of the unconference and enterprise 2.0. The net is the new meeting place. Limited not by cash resources but by imagination.
From Wharton, "Unilever';s Michael Polk: It';s All about Dislocating Ideas "
"...definition straight from the dictionary: Innovation: a new idea or method; a change in something established. "It's not invention.... It's innovation""
Unilever is one company that has bought in to the enterprise 2.0 ideas.
From the NY Times...