Blogs

Maximize shared understanding.

Wouldn't that be something? If businesses sought ideas from multiple sources
– especially unconventional ones (like BLOGS!) that offer diversity and
independence - and blended and synthesized them with their own internal ideas.
Just think if they captured the company’s informal social network –
the daily problems, challenges, and opportunities that their employees, partners,
customers/clients, investors, et al face. Imagine if businesses let staffers
and outsiders blog on company and product news from their site. I mean, actually
listened, before a crisis, to the immediate feedback and responded. From real
people they could co-create innovative solutions to complex problems.

The Power of Stories in Business.

From an excerpt in Seth Godin's new book, All
Marketers Are Liars.
"This is a book about doing what
consumers demand, painting vivid pictures that they choose to believe. Every
organization …must understand that the rules have changed again."

Getting better ideas with folksonomy, tagging

Businesses would get better ideas if they used social web tools and social media to engage employees, customers, and partners on a free flowing and unconstrained tagging basis instead of a pre-defined hierarchy of words that define the way things are or should be according to the business.

Trying to make sense of blogs

As a sole proprietor of a fledgling business, I am always looking for new ways for clients to use our services. Of course, I try to read as much as possible in the blogsphere on new sales approaches and permission marketing to improve my chances of making this business fly.

New Communications Forum continues to educate

My has is off to the people that contribute to New Communications Forum. They make it easier to get real insights to the fast changing world of the Net. In their latest issue, they "continue to explore the issue of ethics in the blogosphere" with an article by Jeremy Wright. They also have some provocative writings on Internet Libel (Elizabeth L.

Idea Management Across the Organization Made Easy!

Common characteristics in an idea management system. A good one to start with - use an open source cms.

Every business development manager or chief innovation office needs to be asking this question: How do you coordinate activities and cultivate people to get more and better ideas to improve your business? While every organization should design its Idea Management processes according to its own needs, certain characteristics are common to all idea management systems. Open source CMS Idea Management System.

Blog to the Future

This matters. In CMO Magazine, Fred Hapgood, offers up a well-rounded artical, Blog to the Future. Nice that we are starting to see more uses and applications for blogs other than PR and marketing.

"Another is to encourage a wide range of employees to start blogs. Sun Microsystems has taken that road, and so far close to a thousand employees have accepted the company's invitation. One group of these blogs is tied directly to existing Sun products, such as Solaris or Java."

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