The following three posts have a wealth of information, ideas and tips for business managers and CIO's about social media, web 2.0, social networking, and online communities. The fact is, this stuff, social software has to be used to be fully appreciated. It takes time to grasp its power and usefulness. Workplace social software and communities need to be understood from both, a regular user view point and from an administrator (control) view point. You bet, this is work.
JP Rangaswami, on his blog, confused of calcutta, has an insightful discussion, "Musing about enterprise information and flow. ...doesn't everyone in the blogosphere know about ping servers, search engines, aggregators, ad servers, data miners, ad servers and text scrapers? What's so instructive about spam blogs? And surely everybody knows about social bookmarking, about linking, and about making comments?
I'm trying to find a theme that connects the following posts. One theme might be on the transition from marketing 1.0 to marketing 2.0? Hint! Hint! Take the time to read the comments on them - they are fantastic.
" Is Marketing A Discipline In Crisis?" by Tom Guarriello, thetruetalk blog. These are Tom's thoughts about goog "having serious difficulty figuring out a workable ad model for social networking sites", and his first day at the BRITE Conference.
Wow - Check out this article, "Mobile Social Networking Revenues Could Reach Us$52 Billion by 2012", from Cellular News.
From McKinsey, "Succeeding at open-source innovation: An interview with Mozilla's Mitchell Baker." This article offers three great tips for any size organization wanting to tap external ideas. Ms. Baker also talks about having a participatory culture.
From CW, "Are You Obsolete? How to stay relevant in the world of Web 2.0, Wii and other wonders. According to a growing chorus of IT leaders, consultants and bloggers, IT needs to shift into a new role. It should continue its traditional responsibilities, such as governance, security and control of costs and return on investment.
Most of these social software technologies, at least the ones we set up, use tags (think tag clouds), folksonomies, taxonomies, , voting, reviews, recommendations, and search. This makes it quick and easy for experts as well as cross-collaboration teams to quickly and easily filter through ideas.
Danah Boyd, apophenia, has taken up the discussion on defining social networking technology. Be sure to check out the comments.
"let's define our terms: what is a "social networking technology"?" by danah boyd.
I find myself on both sides of this idea when I'm listening to clients about their business/products/services/processes requirements and then trying to explain to them the business advantages of social network software. What happens on both sides is we assume too much and expect others to at least have an understanding of the basics. Hell, most people are overwhelmed. Anyway, here's an interesting article form The NY Times about innovation and "the curse of knowledge".