The following three posts have a wealth of information, ideas and tips for business managers and CIO's about social media, web 2.0, social networking, and online communities. The fact is, this stuff, social software has to be used to be fully appreciated. It takes time to grasp its power and usefulness. Workplace social software and communities need to be understood from both, a regular user view point and from an administrator (control) view point. You bet, this is work.
"Google and Friends to Gang Up on Facebook ", NY Times
"...an alliance of companies led by Google plans to begin introducing a common set of standards [open api's] to allow software developers to write programs for Google's social network, Orkut, as well as others, including LinkedIn, hi5, Friendster, Plaxo and Ning.
"In Facebook, Investing in a Theory", NY Times
"Thousands of software developers are creating features for Facebook, the rapidly growing social network, many hoping to strike it rich alongside Facebook's own employees."
We go even further... Users of our social web applications can use many already developed widgets, applications, and content (vids, images, text) to automagically apply on facebooks. Users/members are authenicated on login. All content is RSS/XML enabled.
"Comparing Wal-Mart and Target on Facebook", from Emergence Marketing.
"Target has over 7,000 members and mostly positive comments in a vibrant set of discussions. The Wal-Mart group on the other hand has a little over 1,200 members, no discussions are allowed, and the wall postings are mostly negative."