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Retailers get Social Software

Check this out. On craigslist this morning, which I read for amusement, there was an ad for big Net retailer. The retailer is jumping into social application software - online communites. They are weaving their sites around customer interaction. The customer becomes a producer - prosumer. The customer is alive and wants to participate.

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Missed Opportunities?

If you missed Supernova 2005, you can still catch podcasts (search technorati with supernova2005 tag) and several great follow up blog posts. Follow me here on Supernova 2005: Attention, Linda Stone, former Microsoft employee, addressed what we pay attention to and what drives human use of software. She coined the term " continuous partial attention" to describe what looks to me like a person with attention deficit disorder.

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Employee plots to Corporate Scenarios

To be clear in a complex world, the rational linear communicator is forced to either ridiculously oversimplify a situation or disappear into mumbo-jumbo bizspeak.

The reason org charts change so quickly is that linear representations of reality are at best temporary-and at worst, pure nonsense. Reality in the information age is nonlinear. Actually, reality has always been nonlinear but things used to move slowly enough that we could pretend like we lived in a linear and predictable world.

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