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E-comm and Social Network Sites

Creating Social Network Sites and Community Driven ones for E-comm. 

Lately, we've been working with retailers on setting up community based sites, social networks, to help them engage customers. Although, the idea is not really new, think Amazon, the user marketing approach breaks new ground. What's interesting here is that the customers will be writing the product descriptions. But what's really cool is that customers, in some cases, will help set pricing. So, we'll have dynamic pricing on some products/services.

Stay tuned.

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Changing times?

From Hugh, gapingvoid.com - disrupt or die,

Hugh... when I talk about disruption, I'm talking about the disruption
of the company, not the disruption of the potential customers'
purchasing behavior.

So to Madison Avenue, let me ask the question:

So you want to build a blog for your client. What part of their company are you trying to disrupt? And what makes you think they're going to let you?

 

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The Pathology of Business Bullshit

Bullshit doesn't work in the blogosphere. So how do you negotiate the terms of your own surrender when you screwed up or do you let the blogospsher do it for ya?. In the case of Ketchum, a PR Brand Management agency, they got b-slapped in an nyc sec by the blogosphere. These guys didn't learn much since they were just coming off of the Armstrong Williams mess. Huh, I wonder if they are advising the Press Secretary Scott McLellan these days.

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