I find myself on both sides of this idea when I'm listening to clients about their business/products/services/processes requirements and then trying to explain to them the business advantages of social network software. What happens on both sides is we assume too much and expect others to at least have an understanding of the basics. Hell, most people are overwhelmed. Anyway, here's an interesting article form The NY Times about innovation and "the curse of knowledge".
Business development idea - the growing market for business social networking software and community solutions as a new communications tool. That's right. Email is dying and knowledge workers really want to work together - collaborate - to get their work done.
This is the what and how of social information management
YouTube: Web 2.0 ... The Machine is Us/ing Us via Digital Ethnography @ Kansas University
We can all act on our imaginations farther, faster, deeper and cheaper than ever before.
Mr. Hinchcliffe writes about the use of Web 2.0, social software in the enterprise and how organizatins can apply it as a light weight solution to some of the vexing customer relationship problems.
"With IT budgets slack, delivering business value is paramount" Posted by Dion Hinchcliffe.
As a consumer and producer I am responsible for what I believe, say and do. For example, as a producer, I sell services around open source software. I make claims that we guarantee those services using an agreed upon outline of the services to be provided. Are they 100% guaranteed? Hardly. The not so unusual thing is the companies we work with speak up when there are problems so we can fix them.