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New Marketing via Social Software

As any business person knows, connecting your offerings with buyers/customers - marketing - is how you stay in business. Seth Godin writes in a post, Bureaucracy = Death...

Seth...I don't care if you're in radio, packaged goods, organized religion or an online merchant. If you're not saying yes to change, you're slowly losing whatever race you happen to be in.

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Web 2.0 at work!

social web applicationsErin Bradley - Search Views, has a story, "Cameraphone, Social Networking Nab Subway Flasher " that demostrates a good point about one of the many social network systems available today. As we all know, the cost of technology is always dropping and soon these multipurpose cameraphones will be in the hands of everyone.
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Open Source Leadership as an Organizational Management Style

Open source, like the blogosphere, is a grassroots (bottom up) movement. Try not to let the grassroots lull you into believing that it is about one or two people with an idea or cause. Today's grassroots ideas on the net become viral in days, scaling in volunteers (Seth, will you help us) to what would make any organization or marketeer cry for mercy or celebrate in the streets. But, that's not happening in most business organizations. Too bad.

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Courage in the Workplace - Constructive Opposition

As a consumer and producer I am responsible for what I believe, say and do. For example, as a producer, I sell services around open source software. I make claims that we guarantee those services using an agreed upon outline of the services to be provided. Are they 100% guaranteed? Hardly. The not so unusual thing is the companies we work with speak up when there are problems so we can fix them.

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Comparing Enterprise Blog Software

Note: Keep in mind that this information was published on 2005-08-05 - a lot has changed with what used to be called enterprise blogging software. These days, blogs, wikis, groups, forums, misc., are referred to as social software applications or web 2.0 technologies.

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Enterprise Blogging for Cooperative Strategies

In Seth's post The magic word, I think the confusion he talks about is pervasive and applies to many of us outside of marketing. In the following posts, both Seth and John write about mutually shared goals inside and outside of the organization and how to achieve them.

The magic word from Seth,

No, it's not please.

It's ego.

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