Employees are able to collaborate and share what they know with other employees and learn what they don't know about customers. To go further, these social applications can be opened up so parts of the them (idea management) can help customers provide feedback, make reviews, or share ideas on how to improve products and services. This works. Take a look at Amazon.
"Google and Friends to Gang Up on Facebook ", NY Times
"...an alliance of companies led by Google plans to begin introducing a common set of standards [open api's] to allow software developers to write programs for Google's social network, Orkut, as well as others, including LinkedIn, hi5, Friendster, Plaxo and Ning.
Business managers need to take notice of the social web. With social software applications - social networking and community solutions combined with CRM, managers and employees can improve customer support and value while improving productivity.
Snagged this article and images from Selvas Cano, "Online Communities / Social Networking and CRM
Grant McCracken, This Blog Sits at the Intersection of Anthropology and Economics, has an interesting post, "Remodelling the corporation" that fits with the cluetrain, 1999 "markets are conversations", and the hughtrain, 2004 "THE MARKET FOR SOMETHING TO BELIEVE IN IS INFINITE", ideas.
"Are CEOs A Tech Gap in Themselves? You Bet" by Bruce Nussbaum, BusinessWeek
"The more I listen and learn, the more I'm convinced that members of the
Mr. Hinchcliffe writes about the use of Web 2.0, social software in the enterprise and how organizatins can apply it as a light weight solution to some of the vexing customer relationship problems.
"With IT budgets slack, delivering business value is paramount" Posted by Dion Hinchcliffe.
I've gathered together a few posts about enterprise social networking software applications.
Posted by Dion Hinchcliffe - ZDNET
As any business person knows, connecting your offerings with buyers/customers - marketing - is how you stay in business. Seth Godin writes in a post, Bureaucracy = Death...
Seth...I don't care if you're in radio, packaged goods, organized religion or an online merchant. If you're not saying yes to change, you're slowly losing whatever race you happen to be in.
Dave Pollard - How to save the world has posted, The Ten Most Important Trends in Business based on a survey conduted by Strategy+Business. I was not able to find the original survey on S+B. Most of Daves ideas are pretty well echoed throughout the blogosphere. Too bad the people that need to know about these trends, ideas, and technologies are too caught in the quarterly numbers.
The Boiling Frog Syndrome: If you throw a frog into a pot of boiling water, he'll jump out. But if you place a frog into a pot of lukewarm water and slowly turn up the heat, it will boil to death. Seth writes about "The Mediocre Emergency, For years, you've been designing, making and marketing stuff in a mediocre way. No one dropped what they were doing to fix the problem.
It's not an emergency.