"Each year, Datatran Media conducts its annual survey to capture insights from marketers around the globe. This year, Datran Media asked marketers to address their toughest challenges in this increasingly difficult economy. The results of the survey reveal significant optimism towards 2010 marketing and advertising spending, after a decline in 2009. "
CIO Insight, "Collaboration tools which allow employees to brainstorm, plan, analyze, share work and make decisions together are among the most important technologies of 2008.
"Collaboration: Unlocking the Power of Teams" from CIO Insight, By Allan Alter
Younger generations [future customers and employees] rarely notice the technology in the devices they use. Baby boomers raised in the 1960s only saw the programming and didn't think much, if at all, about the technology and infrastructure that brought them Bonanza, The Ed Sullivan Show and Laugh-In.
Not only do younger generations perceive technology differently from their elders, including the CIOs and other executives who manage IT organizations and corporations, but they use it differently, too.
Nice, this is one of the reasons, internal email spam, why organizations are starting to use social software applications. "e-mail of the species deadlier than the mail?" - from confused in calcutta.
Businesses that are interested in open innovation, business development, social e-comm, content management, etc. now have powerful tools, web 2.0 and social software applications, to help employees connect the dots.