The open-source software movement developed because people had an "itch to scratch". One that "off-the-shelf" software did not support or was too costly to use. In the open source community people want to contribute, learn and share their knowledge and experience. They want to participate in a rich learning environment. They want to be able to get their work done and make a difference. We know from experience that these ideas work in a business environment.
"The growing number of companies offering private-label social network solutions, as well as IBM's recent entry into the field with its Lotus Connections social software platform for business, is a sure sign of increased demand. Other companies, like LinkedIn and Ryze, have social networking at the core of product offerings that generate revenue by bringing offline business networking practices into the online world. And corporations are continuing to incorporate advertising on affinity networks in their campaigns to reach highly targeted audiences with measurable response rates.
People everywhere have mind-boggling ideas and compelling stories to tell. They want to improve themselves, their jobs, the world. We make it easy for people to give voice to their crazy ideas and to share their iridescent stories with others using enterprise web 2.0 and social software applications.
This is Open Innovation - What we've learned from the open-source movement and the blogospshere is that people want to contribute to endeavors of mutual benefit.
Blogs are the New Press Releases by Steve Rubel of Micro Persuasion offers his thoughts on press releases and wants to know yours. Judging by the comments on his post, I think Steve effectively demonstrates his third point on feedback.
1) RSS Will be Everywhere - By 2007 RSS will be considered an official disclosure point because you will instantaneously reach everyone at once. Today we all have a free wire distribution service on our desktops, thanks to RSS
In reference to Seth's discussion on ego, my partner Jim neglected to expand on our idea for using blogs as a communications/idea generating tool WITHIN companies. I think the Blogs that Seth's referring to in his "ego" post are the ones that currently reside in the "Blogosphere" - the ones full of pontificating PR blow-hards, techy geeks and whining self analysing personal blogs among others. What we see for Ideascape is bringing the blog INTERNAL, to the corporate atmosphere...creating int