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Advertising taking on new art forms

Continuing to muse about advertising - confused in calcutta

This is about social media taking on new art forms.

...we're going to see something new emerge soon. We're going to see marketers and advertisers compete for sponsorship of ultra-short videos and cartoons, which will become a whole new art form.

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Marketers Finding Diamonds In Social Network Sites

Trends in social networking. 

From the NY Times, 

"Joining the Party, Eager to Make Friends"

"To big-name marketers, the teeming mosh pits of social networking sites look like dangerous places for their precious brands. MySpace: Isn’t that full of dirty old men picking up teenage girls? Facebook: That’s where college students post pictures of bawdy frat parties. And YouTube: Pirated videos — and people making fun of our commercials."

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Selling Products and Services Using Social Networks

New Marketing via Social Software

As any business person knows, connecting your offerings with buyers/customers - marketing - is how you stay in business. Seth Godin writes in a post, Bureaucracy = Death...

Seth...I don't care if you're in radio, packaged goods, organized religion or an online merchant. If you're not saying yes to change, you're slowly losing whatever race you happen to be in.

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