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Tips for Measuring Display Ads

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(AdAge.com) -- The number of people online who click display ads has dropped 50% in less than two years, and only 8% of internet users account for 85% of all clicks, according to the most recent "Natural Born Clickers" study from ComScore and media agency Starcom. As the pool of people who click on banner ads rapidly decreases, it begs the question: Is the long-used click-through rate now officially useless?

social media marketing search strategy media display ads banners clicks tactics measuring clicks measure advertising

Death Sells

There is a definitive link between death and consumer behavior according to a study by Professor Naomi Mandel and co-author, Dirk Smeesters of the Rotterdam School of Management.

"Eat, Drink and Go Shopping: Why Thoughts of Death Whet Consumers' Appetite for Stuff", from knowledge at Wharton.

"The paper explores several aspects of human psychology, but its principal finding is simple enough: When humans think about death, they tend to binge.

Business Development Ideas marketing sales consumers death dying consumption behavior

Web 2.0, Communites, and Business Processes

The ability for members to freely exchange information. Most CMO's and business managers rely on web analytics - they look at quantitative data - to make decisions. CMO's should be changing their thinking about value. Rarely do they have a feel for the qualitative information. You know, the kind you would get from actively participating in a community or talking to customers. Ohhhhhhhh messy. Too time consuming.

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What Do You Think?

How many times a day does - What do you think - get asked? Who's asking? Your customers, your employees, your suppliers, your kids, your friends, strangers, the media, colleagues. It seems everybody wants to know what you think.

Equally important is who is answering the question. Why, because more people can and do freely volenteer information - user generated content - about what they think. People on the net are organizing around interests and sharing reviews, images, videos, podcasts, votes, recommendations. They are writing to the web using social software applications.

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