Skip to main content

marketing

How Social Media and Web 2.0 Work In Business

The following three posts have a wealth of information, ideas and tips for business managers and CIO's about social media, web 2.0, social networking, and online communities. The fact is, this stuff, social software has to be used to be fully appreciated. It takes time to grasp its power and usefulness. Workplace social software and communities need to be understood from both, a regular user view point and from an administrator (control) view point. You bet, this is work.

Social Media Tools drupal website application development community software applications web design website development km blogs marketing business workplace facebook control social media social informatin management cio life cycle blogging applications

Marketing 1.0 to 2.0 considerations

I'm trying to find a theme that connects the following posts. One theme might be on the transition from marketing 1.0 to marketing 2.0? Hint! Hint! Take the time to read the comments on them - they are fantastic.

" Is Marketing A Discipline In Crisis?" by Tom Guarriello, thetruetalk blog. These are Tom's thoughts about goog "having serious difficulty figuring out a workable ad model for social networking sites", and his first day at the BRITE Conference.

community software applications Business Development Ideas marketing change communities customers brands engage google crisis brite monetize trend spotting bbc

Younger Generations Use Technology Differently

Younger generations [future customers and employees] rarely notice the technology in the devices they use. Baby boomers raised in the 1960s only saw the programming and didn't think much, if at all, about the technology and infrastructure that brought them Bonanza, The Ed Sullivan Show and Laugh-In.
Not only do younger generations perceive technology differently from their elders, including the CIOs and other executives who manage IT organizations and corporations, but they use it differently, too.

drupal website application development community software applications web design website development Open Source CMS connecting marketing social networks facebook consumers technology value email social productivity communicating IM texting age

The Power of Social Media

" Akanksha Goel, newly appointed Editor-in-Chief of Stuff Singapore -- a gadgets and technology lifestyle publication launched in the UK five years ago -- is a final-year marketing and corporate communication student at Singapore Management University. Goel, who also helped organise Asia's first PodCamp held at the university recently, talked to Knowledge@SMU about how social media compels us to rethink culture, and why companies should take advantage of these new channels to grow their businesses."

drupal website application development community software applications web design website development Open Source CMS sharing enterprise mashups culture marketing communications customers marketing practices flat world orchestrating resources knowledge video social productivity social media

Open social

"Google and Friends to Gang Up on Facebook ", NY Times

"...an alliance of companies led by Google plans to begin introducing a common set of standards [open api's] to allow software developers to write programs for Google's social network, Orkut, as well as others, including LinkedIn, hi5, Friendster, Plaxo and Ning.

drupal website application development web design website development enterprise mashups marketing open api's crm social productivity open soical goog standards social media applications

Facebook mashups and marketing

"Comparing Wal-Mart and Target on Facebook", from Emergence Marketing.

"Target has over 7,000 members and mostly positive comments in a vibrant set of discussions. The Wal-Mart group on the other hand has a little over 1,200 members, no discussions are allowed, and the wall postings are mostly negative."

Social Media Tools web design website development Open Source CMS mashups xml connecting marketing openess walled garden open api's communities retailers facebook hooks enteprise mashups users closed wal-mart widgets applications

Enterprise Social Networking Blasting Off

Business development idea - the growing market for business social networking software and community solutions as a new communications tool. That's right. Email is dying and knowledge workers really want to work together - collaborate - to get their work done.

The industry analyst firm IDC has released a new report that indicates that the enterprise social networking market (demo) is ready for ignition and liftoff.

Social Media Tools drupal website application development web design website development Open Source CMS Business Development Ideas groups enterprise mashups talent management connecting collaborating marketing creating social web apps privacy gated social networks strategy recruiting marketing practices productivity social media

Enterprise Mashups

From CW, "Enterprise mashups meet SOA"

If ya been reading our blog you'll remember that we blogged about these ideas before - the mashup, the api, in the enterprise. If your new, check out the CW piece.

Take two services, add a connector, and call the right customer in the morning.

Social Media Tools drupal website application development web design website development Open Source CMS social media tools enterprise mashups SOA and mashups mashups xml marketing rich internet applications privacy gated social networks open api's

Social Networkers Want To Shop

From USA Today... "Survey: Social-network sites could also lure shoppers"

The networking sites "provide some of the most powerful word-of-mouth-marketing opportunities there have ever been," says Nancy Costopulos, chief marketing officer at the American Marketing Association. "It's past the fad zone and into the reality zone."

community software applications web design website development Open Source CMS retail marketing rich internet applications retailers shoppers sales word-of-month
Subscribe to marketing