Web 2.0 in the Enterprise

Submitted by admin on Tue, 11/21/2006 - 14:14

From O'Reilly Media, "Web 2.0, Principals and Practices " is an exceprt of their latest on web 2.0 and how it applies to the enterprise.

"Web 2.0 is a set of economic, social, and technology trends that collectively form the basis for the next generation of the lnternet - a more mature, distinctive medium characterized by user participation, openness, and network effects.

Marketers Finding Diamonds In Social Network Sites

Submitted by admin on Mon, 10/16/2006 - 11:44

Trends in social networking. 

From the NY Times, 

"Joining the Party, Eager to Make Friends"

"To big-name marketers, the teeming mosh pits of social networking sites look like dangerous places for their precious brands. MySpace: Isn’t that full of dirty old men picking up teenage girls? Facebook: That’s where college students post pictures of bawdy frat parties. And YouTube: Pirated videos — and people making fun of our commercials."

E-comm and Social Network Sites

Submitted by admin on Wed, 10/04/2006 - 10:01

Creating Social Network Sites and Community Driven ones for E-comm. 

Lately, we've been working with retailers on setting up community based sites, social networks, to help them engage customers. Although, the idea is not really new, think Amazon, the user marketing approach breaks new ground. What's interesting here is that the customers will be writing the product descriptions. But what's really cool is that customers, in some cases, will help set pricing. So, we'll have dynamic pricing on some products/services.

Stay tuned.

Collaboration Marketing

Submitted by admin on Wed, 09/27/2006 - 11:42

John Hagel has an excellent blog post, "Mastering New Marketing Practices".

He describes this new marketing approach, " - collaboration marketing and define it in terms of three - A's:

Chris Anderson (the longtail) interview about his upcoming book

Submitted by admin on Tue, 05/23/2006 - 10:00

Inside organizations, we have the longtail of ideas and information that needs to be connected to people, places, and things. The longtail, or maybe the edge, is where some of the best ideas originate to improve performance.  I haven't read a book in some time but Chris's new book about the longtail will certainly be one that motivates me enough to buy it and read it.

Realistic Customer Feedback

Submitted by admin on Mon, 05/22/2006 - 10:43

Social network software (Ideascape) pushes customer feedbabck further than was possible with traditional focus groups and surveys. Users submit product development ideas into an ongoing contest for approval by their peers. Ideas rated highly by other users bubble up to the top of the list, providing submitters with notoriety as well as reward incentives. Corporate marketers can take the highest-potential ideas into their own product development process.

Social Media