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"Enterprise 2.0: The Dawn of Emergent Collaboration"

Interesting piece from MIT Sloan about enterprise social networking software. I suppose the uptick or rate of adoption for businesses will accelerate in 2006 and 2007. LOL We've been spouting off about corporate social software, web 2.0 stuff for over three years to businesses that remain clueless. Of course, it's great to see Mr. McAfee introduce and explain Enterprise 2.0 (social-software, web-2.0) concepts in terms, hopefully, managers will GET.

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RETAIL REVOLUTION - PUTTING YOUR CUSTOMERS TO WORK WITH SOCIAL NETWORKS

With web 2.0 tools and social software applications, retailers and marketers are using customer feedback to improver products and services.

Retail Revolution - Fortune by Oliver Ryan.

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Changing times?

From Hugh, gapingvoid.com - disrupt or die,

Hugh... when I talk about disruption, I'm talking about the disruption
of the company, not the disruption of the potential customers'
purchasing behavior.

So to Madison Avenue, let me ask the question:

So you want to build a blog for your client. What part of their company are you trying to disrupt? And what makes you think they're going to let you?

 

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New Marketing via Social Software

As any business person knows, connecting your offerings with buyers/customers - marketing - is how you stay in business. Seth Godin writes in a post, Bureaucracy = Death...

Seth...I don't care if you're in radio, packaged goods, organized religion or an online merchant. If you're not saying yes to change, you're slowly losing whatever race you happen to be in.

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Retailers get Social Software

Check this out. On craigslist this morning, which I read for amusement, there was an ad for big Net retailer. The retailer is jumping into social application software - online communites. They are weaving their sites around customer interaction. The customer becomes a producer - prosumer. The customer is alive and wants to participate.

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Customer Defection - Disengaged Workforce, Employees - Clueless Management

I've strung together three posts that sum the dysfunctions of many organizations. They cover unhappy customers, employees and managers. What I don't get is the fact that many of these problems can be fixed. Dave Pollard offers several great ideas, so be sure to read his post.

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Diversity, Marketing, Open Source, VS Organizational Development

Grant McCracken from This Blog Sits at the Intersection of Anthropology and Economics has a post on "learning to live with complexity: marketing vs. OB" Grant starts out talking about the class system at Harvard, where he taught, and that the Marketing Unit ranks lower than Organizational Behavior or HR

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Resistant to Change

There are six externalities that bring about change. They are regulation, capital markets, competition, technology, globalization and customers. When any of these external contexts changes radically and the company is either unable or unwilling to change, it often results in failure.

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The Blogosphere and the Corporation

James Cherkoff has an article, Modern Marketing in The Observer as well as on his site about the changing nature of media and the affects that social software is having on organizations. What's more, B. L. Ochman, has a post, Internet? Is That Some New Fangled Thing? that shows some corporations are clueless not only of the blogosphere but even of the net.

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