As any business person knows, connecting your offerings with buyers/customers - marketing - is how you stay in business. Seth Godin writes in a post, Bureaucracy = Death...
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Seth...I don't care if you're in radio, packaged goods, organized religion or an online merchant. If you're not saying yes to change, you're slowly losing whatever race you happen to be in.
Check this out. On craigslist this morning, which I read for amusement, there was an ad for big Net retailer. The retailer is jumping into social application software - online communites. They are weaving their sites around customer interaction. The customer becomes a producer - prosumer. The customer is alive and wants to participate.Social Media Tools drupal website application development web design website development xml marketing privacy customers retailers sales marketing practices prosumers social shopping attention
You can find/discover ideas from the web/blogosphere and shape them into whatever or wherever they fit or makes sense. In this case, I am talking about a simple idea for businesses to interact with customers that has far-ranging implications on work and play.
The Internet may be entering a new phase:enterprise blogging systems Social Media Tools Open Source CMS connecting tagging innovation customers marketing practices blogosphere organizational knowlwdege sharing
Today, your brand is being watched, augmented, and de-located. People are writing their own stories, thoughts, ideas, and developing new products and services using social media technologies. These simple social networking and web 2.0 technologies and services: Blogs, Wikis, Forums, Tagging, Podcasts, and RSS are connecting people and information in new ways, conversations, faster than you can say oh shit.
What, how, and where people are discovering new ideas.drupal website application development community software applications web design website development Open Source CMS employees rss xml marketing failure customers media marketing practices brands tipping point organizational suppliers close minded fuzzy logic flow social media advertising authenticity
The Power Of Us, BusinessWeek, "Mass collaboration on the Internet is shaking up business. ...A big, hairy, monstrous organism, that is. The nearly 1 billion people online worldwide -- along with their shared knowledge, social contacts, online reputations, computing power, and more -- are rapidly becoming a collective force of unprecedented power."knowledge management web design website development sharing connecting communities customers markets push back marketing practices knowledge living empathy