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marketing practices

New Marketing via Social Software

As any business person knows, connecting your offerings with buyers/customers - marketing - is how you stay in business. Seth Godin writes in a post, Bureaucracy = Death...

Seth...I don't care if you're in radio, packaged goods, organized religion or an online merchant. If you're not saying yes to change, you're slowly losing whatever race you happen to be in.

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Retailers get Social Software

Check this out. On craigslist this morning, which I read for amusement, there was an ad for big Net retailer. The retailer is jumping into social application software - online communites. They are weaving their sites around customer interaction. The customer becomes a producer - prosumer. The customer is alive and wants to participate.

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What's so productive about blogging?

You can find/discover ideas from the web/blogosphere and shape them into whatever or wherever they fit or makes sense. In this case, I am talking about a simple idea for businesses to interact with customers that has far-ranging implications on work and play.

Wikis, Weblogs and RSS: What Does the New Internet Mean for Business? from Knowledge@Wharton

The Internet may be entering a new phase:

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Because markets are changing faster than businesses

Today, your brand is being watched, augmented, and de-located. People are writing their own stories, thoughts, ideas, and developing new products and services using social media technologies. These simple social networking and web 2.0 technologies and services: Blogs, Wikis, Forums, Tagging, Podcasts, and RSS are connecting people and information in new ways, conversations, faster than you can say oh shit.

What, how, and where people are discovering new ideas.

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It's Alive!

The Power Of Us, BusinessWeek, "Mass collaboration on the Internet is shaking up business. ...A big, hairy, monstrous organism, that is. The nearly 1 billion people online worldwide -- along with their shared knowledge, social contacts, online reputations, computing power, and more -- are rapidly becoming a collective force of unprecedented power."

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