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Tips for Measuring Display Ads

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(AdAge.com) -- The number of people online who click display ads has dropped 50% in less than two years, and only 8% of internet users account for 85% of all clicks, according to the most recent "Natural Born Clickers" study from ComScore and media agency Starcom. As the pool of people who click on banner ads rapidly decreases, it begs the question: Is the long-used click-through rate now officially useless?

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Web 2.0 Reshaping Business

Robin Good has an excellent video interview with Alan Moore about web2.0, social network software systems, communities, media, branding and much more. 

"Web 2.0 - How Networked Media Are Reshaping Business: Alan Moore - Video Interview

Web 2.0 is reshaping the media and business landscape to an extent unimaginable even a year ago.

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"Information Anxiety" and Keeping Up

The myth of "keeping up" by Kathy Sierra from headrush.

Kathy offers her tips on keeping up with information anxiety.

"Find the best aggregators

Aggregators become increasingly more important. Finding the right person, business, web site, etc. who does the best job of filtering (attenuating) in a specific area adds time to your life.

Get summaries

Cut the redundancy!

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The meaning of Web 2.0.

What Web 2.0 Means to You By Jim Rapoz

Offers his opinion on Web 2.0... "The next generation of the Web is agnostic and interactive, giving more control to the user through services,lightweight interfaces and hard-to-recreate data sources."

You can read more about web 2.0 here or by clicking on the related tags, web20, on the right.

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The Blogosphere and the Corporation

James Cherkoff has an article, Modern Marketing in The Observer as well as on his site about the changing nature of media and the affects that social software is having on organizations. What's more, B. L. Ochman, has a post, Internet? Is That Some New Fangled Thing? that shows some corporations are clueless not only of the blogosphere but even of the net.

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Because markets are changing faster than businesses

Today, your brand is being watched, augmented, and de-located. People are writing their own stories, thoughts, ideas, and developing new products and services using social media technologies. These simple social networking and web 2.0 technologies and services: Blogs, Wikis, Forums, Tagging, Podcasts, and RSS are connecting people and information in new ways, conversations, faster than you can say oh shit.

What, how, and where people are discovering new ideas.

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Who's Doing The Math?

Long before a couple of bloggers were feeding us bs; journalists, advertisers, experts and politicians were doing a mighty fine job of feeding us innumerative bs. According to a recent survey (just kidding) conducted by Jay Leno with the "Jaywalkers" from this year's "Top Jaywalking Thinkers", they found that 51% of people make shit up, 105% are afraid to look dumb, 67% try too hard to impress others, and 39% believe that 41% of journalists have hemorrhoids from sitting on their asses.

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