Grant McCracken has an interesting post, "Ethnography: and comes back again". It's about instructing senior exec's on how to get back in touch with their customer's.Social Media Tools web design website development sharing connectedness open innovation enterprise mashups management customers feedback listening empathy abundance
History can help us answer this question. If you are old enough to remember a world before PCs, then you have an unfair advantage. (Nice feeling for a change, huh?) You have seen history repeat twice and are likely to see it happen again. The answer is The Dominant IT Company defines the landscape for Enterprise IT. Everyone else follows.Social Media Tools drupal website application development Open Source CMS open innovation xml innovation change participation the long tail lock-down IT TCO security business use cases compliance complexity legacy applications
Here's a podcast for anybody wanting to understand the basics of developing an on-line community or social networking or web 2.0 application. Covers both technical, rss and tagging, and the social aspects, trust and participation.
From Knowledge at Wharton, Podcast: What Makes an Online Community Tick? Ask Craigslist, Yahoo and Pheedo. (registration required)Social Media Tools community software management drupal website application development web design website development groups sharing open innovation community rss tagging privacy search vocabularies user management facilitating nurturing ethics content management podcast tips
The idea of connecting people, places and things is real. Get an account on any of the social networks to see for yourself. The web is writeable and information flows like water. People are doing things that were never before imagined. They are creating and sharing ideas via blogs, videos, podcasts, etc. Business managers and project teams should take notice because these social applications can help them improve customer service, product development, and information flows.Social Media Tools drupal website application development Open Source CMS open innovation connecting change meaning markets scale consumers creative mass talent personal expression the long tail
The guys over at Influx have a good piece on open innovation and getting the customer involved. It is a two-part series packed with great ideas.
"The rise of the creative consumer (part one) and (part two) - Consumers now have the opportunity to be more creative and participatory in the marketing, media and entertainment worlds, Influx thought it would make sense to catalog some of the stories, a short history, that highlights this trend and identifies a few examples of the opportunities that exist for consumers to participate.