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Facebook mashups and marketing

"Comparing Wal-Mart and Target on Facebook", from Emergence Marketing.

"Target has over 7,000 members and mostly positive comments in a vibrant set of discussions. The Wal-Mart group on the other hand has a little over 1,200 members, no discussions are allowed, and the wall postings are mostly negative."

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Web 2.0 in the Enterprise

From O'Reilly Media, "Web 2.0, Principals and Practices " is an exceprt of their latest on web 2.0 and how it applies to the enterprise.

"Web 2.0 is a set of economic, social, and technology trends that collectively form the basis for the next generation of the lnternet - a more mature, distinctive medium characterized by user participation, openness, and network effects.

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Why Do Good Managers Set Bad Strategies?

Here's an interesting article from Wharton with Michale Porter, the strategy guru. (reg req)

Mr. Porter makes an excellent point with, "...it is important for everyone in the organization to understand the strategy and align everything they do with that strategy every day." Too bad most employees don't have a clue to what strategy is or how it relates to their daily work activities.

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