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retailers

Facebook mashups and marketing

"Comparing Wal-Mart and Target on Facebook", from Emergence Marketing.

"Target has over 7,000 members and mostly positive comments in a vibrant set of discussions. The Wal-Mart group on the other hand has a little over 1,200 members, no discussions are allowed, and the wall postings are mostly negative."

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Social Networkers Want To Shop

From USA Today... "Survey: Social-network sites could also lure shoppers"

The networking sites "provide some of the most powerful word-of-mouth-marketing opportunities there have ever been," says Nancy Costopulos, chief marketing officer at the American Marketing Association. "It's past the fad zone and into the reality zone."

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RETAIL REVOLUTION - PUTTING YOUR CUSTOMERS TO WORK WITH SOCIAL NETWORKS

With web 2.0 tools and social software applications, retailers and marketers are using customer feedback to improver products and services.

Retail Revolution - Fortune by Oliver Ryan.

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Retailers get Social Software

Check this out. On craigslist this morning, which I read for amusement, there was an ad for big Net retailer. The retailer is jumping into social application software - online communites. They are weaving their sites around customer interaction. The customer becomes a producer - prosumer. The customer is alive and wants to participate.

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