social web applications

The Power of Microtrends by Mark Penn and E. Kinney Zalense

Just 1% of people can create a new market for business, spark a social movement, or effect a political change. Here, Penn (one of the world's most highly regarded pollster) and Zalense (social-change expert) introduce you to this compelling idea of microtrends, and their assertion that the culture is formed by the push and pull of small trends that are often invisible or ignored.

Web 2.0 ... The Machine is Us/ing Us

This is the what and how of social information management

YouTube: Web 2.0 ... The Machine is Us/ing Us via Digital Ethnography @ Kansas University

We can all act on our imaginations farther, faster, deeper and cheaper than ever before.

"U.S. military needs wikis, video sharing, defense expert says"

From an article in Computer World...

U.S. military needs wikis, video sharing, defense expert says

The U.S. military should embrace user-driven Web services such as wikis, video-sharing sites and social networking sites as its focus grows to include providing more security and reconstruction help, a defense analyst recommended today.

Community 2.0 - We are smarter than me

Although the Wharton experiment is on "wisdom of crowds" ideas for business management, those same ideas (woc) have been rocking in oss communities for years. A simple look at (Registered Projects: 138,299, Registered Users: 1,474,747) will yield volumes of actionable insights about community development, management, and woc.

Promotion from Wharton Publishing

"We Are Smarter Than Me"

Front end of innovation

Below is information on an innovation conference that I received in an email. What's interesting is that conversations on all of the topics and the core competencies are freely available on the net. Use (the filtered net), technorati, google or yahoo blog search to find deep smarts. Aside from meeting new people or making contacts, conferences hold little value for me anyhow.

This is the new era of the unconference and enterprise 2.0. The net is the new meeting place. Limited not by cash resources but by imagination.

Social Media

Big consumer trends

From Wharton, "Unilever';s Michael Polk: It';s All about Dislocating Ideas "

"...definition straight from the dictionary: Innovation: a new idea or method; a change in something established. "It's not invention.... It's innovation""

Unilever is one company that has bought in to the enterprise 2.0 ideas.