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The Changing Nature of Brands

Assigning order to a chaotic process with enterprise social software. People in businesses should be using it to relate ideas, stories and information to each other as well as customers, suppliers, partners, et al. over the net. Enterprise social software will help them spot new business opportunities before the competition does, create a meeting place, be open to radical opportunities, break down silos, support experimentation, and enable managers to represent customers vis-à-vis their own organizations.

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Corporate Re-connect

Dan Gillmor has a short remark about Corporate Heads In the Sand based on Tom Friedman's story in the NYT, "C.E.O's MIA, "...in today's flatter world, many key U.S. companies now make most of their profits abroad and can increasingly recruit the best talent in the world today without ever hiring another American."

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