"The 12 Different Ways for Companies to Innovate" from MIT Sloan by Mohanbir Sawhney, Robert C. Wolcott and Inigo Arroniz.
Interesting piece from MIT Sloan about enterprise social networking software. I suppose the uptick or rate of adoption for businesses will accelerate in 2006 and 2007. LOL We've been spouting off about corporate social software, web 2.0 stuff for over three years to businesses that remain clueless. Of course, it's great to see Mr. McAfee introduce and explain Enterprise 2.0 (social-software, web-2.0) concepts in terms, hopefully, managers will GET.
Great piece about today's software development process and some of the cool web 2.0 applications.. These applications, such as social networking, community software, ajax, predications markets - use application programming interfaces (API's) so they can exchange data back and forth. This is becoming the year of the open application program interface - API or the Hook.
The connect and develop innovation model is one we whole-heartedly embrace since it blends ideas from inside and outside of the organization. We call them mashups. We've been helping business managers and team members establish those models for the last four years using what we learned working with open source software communities and using website services..
Check this out. On craigslist this morning, which I read for amusement, there was an ad for big Net retailer. The retailer is jumping into social application software - online communites. They are weaving their sites around customer interaction. The customer becomes a producer - prosumer. The customer is alive and wants to participate.
Mary Meeker, Morgan Stanley Dean Witter, "The Internet is the most underutilized advertising medium out there". Mary will be one of the speakers at the Web 2.0 conference in San Francisco this Oct.
Open source, like the blogosphere, is a grassroots (bottom up) movement. Try not to let the grassroots lull you into believing that it is about one or two people with an idea or cause. Today's grassroots ideas on the net become viral in days, scaling in volunteers (Seth, will you help us) to what would make any organization or marketeer cry for mercy or celebrate in the streets. But, that's not happening in most business organizations. Too bad.