Blogs are the New Press Releases by Steve Rubel of Micro Persuasion offers his thoughts on press releases and wants to know yours. Judging by the comments on his post, I think Steve effectively demonstrates his third point on feedback.
1) RSS Will be Everywhere - By 2007 RSS will be considered an official disclosure point because you will instantaneously reach everyone at once. Today we all have a free wire distribution service on our desktops, thanks to RSS
Today, your brand is being watched, augmented, and de-located. People are writing their own stories, thoughts, ideas, and developing new products and services using social media technologies. These simple social networking and web 2.0 technologies and services: Blogs, Wikis, Forums, Tagging, Podcasts, and RSS are connecting people and information in new ways, conversations, faster than you can say oh shit.
What, how, and where people are discovering new ideas.
Since ideas are everywhere, both inside and outside of your organization, there is an immediate, urgent need for new tools that can harness ideas, concepts, information on the group level. Markets are getting more and more ephemeral, and you need to get the information you need in the right place at the right time to be able to make fast decisions and grab your 15 minutes of fame before your opportunity is lost. Having an environment where employees can easily find and connect ideas at the right time is essential for staying on top of this increasingly volatile marketplace.
Enterprise Blogs - Enterprise Blogs are a collection of blogs that are tied together using a shared content repository. Enterpise Blogs provide greater security, functionality, and taxonomies (structured vocabularies) as well as folksonomies (unstructured).
Never before has it been so fast and easy for anyone to find, discover, and share ideas, concepts, questions, answers, solutions. We can work together now using enterprise blogs, group chat, forums, and slick bookmarking systems like del.icio.us and Furl along with tagging systems like technorati. that were hardly imaginable a little over a year ago.
In his post “how to be creative” Dave Pollard (How to Save the World) hits the nail on the head in describing creativity. He also goes a step further, separating out creativity from innovation. “What is creativity? It's not the same as innovation.