From knowledge at wharton... New book, "Competing in a Flat World" is a great start for any business development manager that is charged with figuring out how to apply innovative ideas.
John Seely Brown. writes, ...provides an extraordinary glimpse into a new kind of organizational architecture, one built around the notion of orchestrating resources you don't control and doing so in a way that builds both trust and agility. This architecture may well turn out to be the dominant model of the firm for the 21st century."
One of the easiest solutions for any size business or organization is to first start learning how ideas, things and stuff are happening in the consumer IT space. Consumer IT is built around social networking software, on-line communities, and social media. With these web 2.0 tools and ideas - consumers are connecting, sharing, collaborating - participating like never before.