The best way to get your head around website optimization is to open a Google analytics (free) account and check out the bounce rate of your site visitors. You can even run multiple experiments simultaneously. To Learn more about website optimization, check out google, Think 2010.
Although it focuses on what type of programmer would make a good co-founder, I think it is not a too much of a stretch to ask, what type of programmer is best for your project? At some point in the project, there is room for each type of programmer to play a role.
Since I work mostly with open source software, I naturally consider myself a hacker.
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All this noise about blogging in PR/marketing is missing the bigger picture - blogging internally. Our grandparents had Laurel and Hardy, Gapingvoid, Hugh - "Blog bashing doesn't phase me too much- I actually find it rather entertaining. What can I say? It's rather fun watching people being wrong, again and again, for the same "I have a dumb ass suit & tie job in a big company ergo I must be terribly important" reasons."
For any person that is interested in developing a website or any piece of software for that matter, they need to check out the oss projects that are scattered all over the net. Check out the leading tags on del.icio.us to get started.
How Linux Could Overthrow Microsoft by Charles Ferguson, from Technology Review.com - " With some improvements, the open-source model could even become the dominant global production model for software."