"McAfee said he first realized the potential of Web 2.0 technologies to become an Enterprise 2.0 platform while studying more traditional corporate software applications including ERP, BPM, supply chain management and customer relationship management (CRM). At first, he was skeptical about the value of Web 2.0 for business, but hands-on experience convinced him that it had potential.
"When I educated myself a bit about it I saw that it has huge relevance to companies because it did just about the opposite of the technology I'd been studying," he said. "It did not impose anything on users. Instead it gave them a very, very free environment to work in and lets structures emerge over time."
Defining his terms, he said that Web 2.0 includes applications such as blogs, wikis, RSS feeds and social networking [community applications] . Enterprise 2.0 is the packaging of those technologies in both the corporate IT and workplace environments."
Harvard prof. envisions Enterprise 2.0 Web services, By Rich Seeley, News Writer
Andrew P. McAfee is an associate professor with the Technology and Operations Management Unit at Harvard Business School. Visit the author's blog for more commentary about Enterprise 2.0 and related topics.
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