Fortune 500 Companies Fail At SEO

The group has made slight progress in aligning their natural search visibility with their paid spends, increasing their percentage of companies in the top 50 natural search results from 17% in Q4 2008 to 25% in Q4 2009, but overall, the Fortune 500 continues to be largely invisible in natural search.

Takeaways include:

* Only 2% of the domains (not companies) surveyed showed a significant number of their terms in the top results.
* The ‘Accommodation and Food Services’ industry was the most visible of industries, yet still only averaged page five in search engine results.
* More than half of Fortune 500 companies had almost no search engine visibility, with their targeted keywords not ranking in the top 100 search results.