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Improving customer services with social networking software.

Employees are able to collaborate and share what they know with other employees and learn what they don't know about customers. To go further, these social applications can be opened up so parts of the them (idea management) can help customers provide feedback, make reviews, or share ideas on how to improve products and services. This works. Take a look at Amazon.

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Keeping up with rapidly changing times.

The open-source software movement developed because people had an "itch to scratch". One that "off-the-shelf" software did not support or was too costly to use. In the open source community people want to contribute, learn and share their knowledge and experience. They want to participate in a rich learning environment. They want to be able to get their work done and make a difference. We know from experience that these ideas work in a business environment.

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How Social Media and Web 2.0 Work In Business

The following three posts have a wealth of information, ideas and tips for business managers and CIO's about social media, web 2.0, social networking, and online communities. The fact is, this stuff, social software has to be used to be fully appreciated. It takes time to grasp its power and usefulness. Workplace social software and communities need to be understood from both, a regular user view point and from an administrator (control) view point. You bet, this is work.

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Is Your Corporate IT Age Showing?

From CW, "Are You Obsolete? How to stay relevant in the world of Web 2.0, Wii and other wonders. According to a growing chorus of IT leaders, consultants and bloggers, IT needs to shift into a new role. It should continue its traditional responsibilities, such as governance, security and control of costs and return on investment.

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Harnessing Innovation Using "The Global Brain".

Here's a how-to book on using the wisdom of crowds or "the global brain" to harness creativity and innovation. I haven't read it but the amount of academic research has florished the last two yeas so this new book probably has some new ideas for business development managers.

"Want to Create Innovative Products? Tap into the 'Global Brain'" [reg req]

Published: November 29, 2007 in India Knowledge@Wharton

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