True story: I received a phone call from a marketing manager who works at a large engineering business that is headquarted in the US but has offices in NYC where several of upper management work. Nice guy, we had a great talk about social software - enterprise blogging mainly, and supporting services like technorati, furl, pubsub, del.icio.us et al.
I have dreams of the future based on the Future of Work by Thomas Malone. Now, I work in a Corporation, I’m a peon, I'm here for now but I am planning my exodus - (finding a replacement is taking longer than I thought, thanks for your patience, Jim).
These three posts have similar ideas in that they all have valuable insights to the way we individually perceive events, ideas, markets, people, etc. and what we can learn from them. The fact that we are able to receive so many ideas from so many sources requires us all to open our minds.
Management's role in passionate users Posted by Kathy Sierra -headrushh. Kathy has a great post about absurd management policies that affect the way people do their jobs. As we introduce our enterprise blogging system to corp clients, many of the absurd policies (found in most companies) are getting challenged - in a good way: Bringing about changes that are knocking down the barriers that prevented employees, management, customers, et al from truly understanding what the real focus of the business was all about.
A letter from Kentucky, is from one of Seth's readers about an orchestra that has found its groove by reaching out to a much bigger audience than the traditional sound of orchestras that remain flat and appeal to limited listeners.
All this noise about blogging in PR/marketing is missing the bigger picture - blogging internally. Our grandparents had Laurel and Hardy, Gapingvoid, Hugh - "Blog bashing doesn't phase me too much- I actually find it rather entertaining. What can I say? It's rather fun watching people being wrong, again and again, for the same "I have a dumb ass suit & tie job in a big company ergo I must be terribly important" reasons."Customers using (Ideascape) have plans on their radar screens to use blogs for PR/Marketing purposes as soon as they are ready. There is no magic wand to wave to accelerate the implementation process when there are hundreds or thousands of employees that need blogs, especially when they are all interconnected together. I would venture to say that most bloggers who use a single author blogging tool ( typepad or MT) have no experience with rolling out a scaled system that incorporates many more robust components to thousands of authors.Upper management in most cases see the enormous benefits of blogging, not just for pr/marketing, but for creating a gigantic learning environment across the business. On the other hand, asshole managers are everywhere, but they are getting the message. The ephemeral CEO - "Corporations have reached a tipping point, in which power in the corporation is permanently shifting away from CEOs." from Management Issues - "Being a CEO is an increasingly risky business as a new global study reveals a growing haste – particularly in Europe - to remove chief executives who fail to deliver strong results in the first few years of their tenure." Think there might be a connection between those CEOs who incorporate blogs into their firms and those who stay on the job longer?
Because markets are messy and changing faster than businesses... We provide Ideascape - a tool for enterprise blogging including bookmarking, forums, wikis, chat & other methods of idea discovery - which aligns employee wisdom with corporate strategy to create, innovate and adapt offerings before you miss the market and lose talent.
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