I read a post this morning from Jeff Jarvis on main stream media (MSM) that fits into the bigger trend I am seeing taking shape on the net and fanning out to touch almost every part of our live
Bullshit doesn't work in the blogosphere. So how do you negotiate the terms of your own surrender when you screwed up or do you let the blogospsher do it for ya?. In the case of Ketchum, a PR Brand Management agency, they got b-slapped in an nyc sec by the blogosphere. These guys didn't learn much since they were just coming off of the Armstrong Williams mess.
I get really excited about all the new ideas I come across in the blogosphere but most of the people I know don't even know what a blog is. I usually give my 30 sec pitch and that's that.
As a sole proprietor of a fledgling business, I am always looking for new ways for clients to use our services. Of course, I try to read as much as possible in the blogsphere on new sales approaches and permission marketing to improve my chances of making this business fly.
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