brands

Blog Entry - Wed, 2008-02-13 11:09 by jim wilde

Marketing 1.0 to 2.0 considerations

I'm trying to find a theme that connects the following posts. One theme might be on the transition from marketing 1.0 to marketing 2.0? Hint! Hint! Take the time to read the comments on them - they atr fantastic.

Blog Entry - Tue, 2007-09-25 11:47 by jim wilde

Advertising taking on new art forms

Continuing to muse about advertising - confused in calcutta

This is about social media taking on new art forms.

Blog Entry - Tue, 2006-05-23 10:00 by jim wilde

Chris Anderson (the longtail) interview about his upcoming book

Inside organizations, we have the longtail of ideas and information that needs to be connected to people, places, and things.

Blog Entry - Tue, 2005-08-02 09:51 by jim wilde

Resistant to Change

There are six externalities that bring about change. They are regulation, capital markets, competition, technology, globalization and customers.

Blog Entry - Sat, 2005-07-16 21:37 by jim wilde

The Changing Nature of Brands

Assigning order to a chaotic process with enterprise social software. People in businesses should be using it to relate ideas, stories and information to each other as well as customers, suppliers, partners, et al. over the net.

Blog Entry - Mon, 2005-06-20 09:41 by jim wilde

Because markets are changing faster than businesses

Controlling the flow of information to employees, customers, partners etc, used to be easy with newspapers, TV, radio, print, email, and the like. Today, your brand is being watched, augmented, and de-located. People are writing their own stories, thoughts, ideas, and developing new products and services using social media technologies.

Blog Entry - Fri, 2005-04-15 11:43 by jim wilde

It's a small world afterall

From Co-Creation Trend 3: Control by Jennifer Rice from What's