Christopher Carfi, The Social Customer Manifesto, has pulled together ten good reasons why business development managers should consider using social network solutions and community software solutions. I've snagged the bullets but go a head and read his full post.
The Boiling Frog Syndrome: If you throw a frog into a pot of boiling water, he'll jump out. But if you place a frog into a pot of lukewarm water and slowly turn up the heat, it will boil to death.
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