Have you ever landed on a web site that was like a museum - look but don't touch? You know, the static ones with old information. Or one where you couldn't find the information you wanted? The kind where the customers needs were an after thought. I dread those. You see them all over the web. From small business sites to medium ones and even large company sites. They all suck.
Christopher Carfi, The Social Customer Manifesto, has pulled together ten good reasons why business development managers should consider using social network solutions and community software solutions. I've snagged the bullets but go a head and read his full post.
An interesting post " Brandshift " on, Corante, by John Winsor. It is about Audible.com and customer service. This is a situation where the left hand does not know what the right is doing.
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