Web 2.0 & Content Management for Small to Medium Size Organizations.

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CRM and Social Networking

Business managers need to take notice of the social web. With social software applications - social networking and community solutions combined with CRM, managers and employees can improve customer support and value while improving productivity.

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Innovation is about payback

We started out using social network software as an idea management platform. The basic idea was modest, it was to capture ideas inside and outside of an organization. What we quickly found out is that there is a plethora of ideas - everywhere.read more

Realistic Customer Feedback

Social network software (Ideascape) pushes customer feedbabck further than was possible with traditional focus groups and surveys.read more

Selling Products and Services Using Social Networks

The article is about the kid that started facebook, a social network for highschool and college kids. read more

Blogging with Smarts and Guts

The ever generous and insightful Steve Rubel from Micro Persuasion offers the most down to earth advice for any business about who should be blogging for the company.read more

Social Software, Whatever?

Danah Boyd writes, " I’ve been meaning to write a paper on The Significance of ‘Social Software for some time, but… In the meantime, i’ve written an abstract for public criticism."

"In this paper, I will explore the contributions

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Will some companies never learn?

An interesting post " Brandshift " on, Corante, by John Winsor. It is about Audible.com and customer service. This is a situation where the left hand does not know what the right is doing.read more

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