Here's one more how-to book on using the wisdom of crowds or "the global brain" to harness creativity and innovation. I haven't read it but the amount of academic research has florished the last two yeas so this new book probably has some new ideas for business development managers.
As with many of my posts, this one will bounce around, but the general idea is that ideas are everywhere and that communications should flow up and down and in and out and out and in as oppsed to
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