Web 2.0 & Content Management for Small to Medium Size Organizations.

marketing

Death Sells

That's right. Death sells. There is a definitive link between death and consumer behavior according to a study by Professor Naomi Mandel and co-author, Dirk Smeesters of the Rotterdam School of Management.read more

Social media pollution

The social media thing has tunned in to a joke. There's so much noise and spam from the so-called experts as well as any goofball that calls h/self a consultant that almost all of the promised benefits are lost. Hey, I got rid of my rss reader - gave up reading all of about 6 blogs - almost two years ago. I don't go near twitter.read more

Web 2.0, Communites, and Business Processes

The original ideas behind web 2.0 communities were about openness and abundance. The ability for members to freely exchange information. Most CMO's and business managers rely on web analytics - they look at quantitative data - to make decisions. CMO's should be changing their thinking about value. Rarely do they have a feel for the qualitative information.read more

What Do You Think?

How many times a day does - What do you think - get asked? Who's asking? Your customers, your employees, your suppliers, your kids, your friends, strangers, the media, colleagues. It seems everybody wants to know what you think.read more

How Social Media and Web 2.0 Work In Business

The following three posts have a wealth of information, ideas and tips for business managers and CIO's about social media, web 2.0, social networking, and online communities. The fact is, this stuff, social software has to be used to be fully appreciated. It takes time to grasp its power and usefulness.read more

Marketing 1.0 to 2.0 considerations

I'm trying to find a theme that connects the following posts. One theme might be on the transition from marketing 1.0 to marketing 2.0? Hint! Hint! Take the time to read the comments on them - they atr fantastic. read more

Younger Generations Use Technology Differently

"Not only do younger generations perceive technology differently from their elders, but they use it differently, too.
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The Power of Social Media

"Social media [web 2.0 - social networking software and community software applications] is redefining the way people and companies around the world communicate with one another by dissolving geographical and cultural boundaries.read more

Open social

Cool, enterprise mashups are getting easier and easier.read more

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