markets

Take a look at any open source software community or social networking site to understand the math of small contributions in action. This idea has been around for some time.

Just 1% of people can create a new market for business, spark a social movement, or effect a political change. Here, Penn (one of the world's most highly regarded pollster) and Zalense (social-change expert) introduce you to this compelling idea of microtrends, and their assertion that the culture is formed by the push and pull of small trends that are often invisible or ignored.

The idea of connecting people, places and things is real. Get an account on any of the social networks to see for yourself. The web is writeable and information flows like water. People are doing things that were never before imagined. They are creating and sharing ideas via blogs, videos, podcasts, etc.

Because markets are messy and changing faster than businesses... We provide Ideascape - a tool for enterprise blogging including bookmarking, forums, wikis, chat & other methods of idea discovery - which aligns employee wisdom with corporate strategy to create, innovate and adapt offerings before you miss the market and lose talent.