open innovation

NO - we can't read your mind. I find myself on both sides of this idea when I'm listening to clients about their business/products/services/processes requirements and then trying to explain to them the business advantages of social network software. What happens on both sides is we assume too much and expect others to at least have an understanding of the basics.

What does it take for business development managers to wake up to enterprise 2.0? Over the last few years, management gurus Malone, Hagel, and now Hamel have published books on innovative management and new technologies - social network tools and community software applications. Here's a taste of what Gary Hamel has to say...

Business development ideas - connect + develop equals VALUE for any size organization, business, or institution. Are You Reaping the Benefits of Web 2.0 - social networks - community software - participation - connecting? Web 2.0 (also referred to as Enterprise 2.0) is reshaping the way businesses of all sizes must operate in order to succeed in a rapidly changing marketplace.

From O'Reilly Media, "Web 2.0, Principals and Practices " is an exceprt of their latest on web 2.0 and how it applies to the enterprise.