orchestrating resources

"The whole Web 2.0 explosion has moved from the consumer and college student world to professionals in the business world," says Amy Shuen, author of Web 2.0: A Strategy Guide. (O'Reilly Media, 2008).

The original ideas behind web 2.0 communities were about openness and abundance. The ability for members to freely exchange information. Most CMO's and business managers rely on web analytics - they look at quantitative data - to make decisions. CMO's should be changing their thinking about value. Rarely do they have a feel for the qualitative information.

Students at LIAFA University in Paris partnered with a team at Orange Labs to analyze Flickr (a web 2.0 application) using data from 2006. They produced this paper.

CIO Insight, "Collaboration tools—which allow employees to brainstorm, plan, analyze, share work and make decisions together—are among the most important technologies of 2008.

From McKinsey, "Succeeding at open-source innovation: An interview with Mozilla's Mitchell Baker." This article offers three great tips for any size organization wanting to tap external ideas. Ms.

NO - we can't read your mind. I find myself on both sides of this idea when I'm listening to clients about their business/products/services/processes requirements and then trying to explain to them the business advantages of social network software. What happens on both sides is we assume too much and expect others to at least have an understanding of the basics.

Here's one more how-to book on using the wisdom of crowds or "the global brain" to harness creativity and innovation. I haven't read it but the amount of academic research has florished the last two yeas so this new book probably has some new ideas for business development managers.

Why is it that businesses, especially business development managers, have been slow to adopt many of the new social networking applications (consumer IT). To me, the productivity gains are obvious:

"Social media [web 2.0 - social networking software and community software applications] is redefining the way people and companies around the world communicate with one another by dissolving geographical and cultural boundaries.