strategy

The original ideas behind web 2.0 communities were about openness and abundance. The ability for members to freely exchange information. Most CMO's and business managers rely on web analytics - they look at quantitative data - to make decisions. CMO's should be changing their thinking about value. Rarely do they have a feel for the qualitative information.

CIO Insight, "Collaboration tools—which allow employees to brainstorm, plan, analyze, share work and make decisions together—are among the most important technologies of 2008.

From McKinsey, "Succeeding at open-source innovation: An interview with Mozilla's Mitchell Baker." This article offers three great tips for any size organization wanting to tap external ideas. Ms.

From knowledge at wharton... New book, "Competing in a Flat World" is a great start for any business development manager that is charged with figuring out how to apply innovative ideas.

Business development idea - the growing market for business social networking software and community solutions as a new communications tool. That's right. Email is dying and knowledge workers really want to work together - collaborate - to get their work done.

Here's an interesting article from Wharton with Michale Porter, the strategy guru. (reg req)

Grant McCracken, This Blog Sits at the Intersection of Anthropology and Economics, has an interesting post, "Remodelling the corporation" that fits with the cluetrain, 1999 "markets are

"Rethinking the Value of Talent," Strateg+Business

Untested Beliefs and Half-Truths Pass as Management Gospel

The connect and develop innovation model is one we whole-heartedly embrace since it blends ideas from inside and outside of the organization. We call them mashups.