Keep in mind that this idea, "first principal of social web apps", applies mostly to external social web applications and not so much to internal ones. Internal social networking applications and community software are driven by business development requirements, which are generally more rigid than those found on the open net.
In the workplace, leveraging information in new ways improves decision making, customer service, and how people get work done. Business managers, team leaders, and customer facing employees will be amazed with the power and flexibility of social networking software.
Christopher Carfi, The Social Customer Manifesto, has pulled together ten good reasons why business development managers should consider using social network solutions and community software solutions. I've snagged the bullets but go a head and read his full post.
We use some of the leading open-source web 2.0 software and content management systems, which are trusted by 10,000's of site owners, to develop interactive website applications.
Learn the web 2.0 mindset to:
Create immersive user experiences.
Be social. Share. Drive traffic.
Have users communicate and interact on browser-based sites.
Embrace proven technologies.
Make content king.
We have hands-on experience working in business development and with social software and web 2.0 technologies. We figured out what works, how it works, and where it works, so we can save you time and money. Call 973.433.4007 or contact us now to get started.